Brand system · 2026
Help makes more possible.
CleanHelp gives people a clear way to ask for help and a trusted way to offer it. It is a platform built around the simple belief that more becomes possible when people help each other.
Help, made visible
One simple shine
01 · The name
CleanHelp is one word.
Clean means clarity around what is needed and what happens next. Help is the human part. Together, CleanHelp is a promise to make useful help easier to give and receive.
02 · The mark
The mark.
The mark is the standalone CleanHelp shine, used when the full name would not fit.
The four-point shine marks a quiet moment of progress. Something moved forward because someone helped.
- One shape
- Recognition without decoration.
- Four points
- Balanced, useful and still at tiny sizes.
03 · Colour
Our colours.
One vivid lime makes CleanHelp instantly recognisable. Ink gives it confidence, while Fresh White and Warm Paper keep every experience clear, calm and human.
04 · The logo
Open the logo libraryThe CleanHelp logo.
The logo combines the mark and wordmark in one approved horizontal signature. The shine makes help visible. Our name says who we are. Together they form the signature people should see wherever space allows.
CleanHelp Pro
CleanHelp Pro has its own identity.
The same CleanHelp family shine, shaped for the people who organise and deliver the work.
Explore the CleanHelp Pro logo05 · Typography
Two voices, one system.
Manrope keeps products and everyday information clear. Fraunces gives the brand warmth, character and its distinctive wordmark.
Navigation, product UI and everyday reading.
Expressive headlines and slower, story-led moments.
06 · Voice
Capable. Human. Specific.
We sound like a capable person who has understood the detail and can explain the next step without fuss.
Clear before clever
Say what matters first. Use familiar words and let useful detail do the persuading.
Warm, never vague
Sound human and attentive without hiding the answer in softness.
Accountable in detail
Name the scope, the owner and the next step so confidence has something solid behind it.
The story is the why. The logo library is the working kit.
Explore the logo system