Simplicity
One product that does few things properly, and a company shaped the same way. Anything that has not earned its place, a feature, a department, a sentence, stays out until it does.
Company
Three values, each with a price we pay.
Three beliefs, held everywhere: in the product, between the businesses on it, and inside the company. Each was paid for before it was written down.
Our position
A value that costs nothing is a slogan. These three cost us revenue and convenience, and we keep them because the service is better for it.
Respect
Respect is not reserved for customers. The people who clean choose their own hours and keep their own regulars; partners who bring their companies are fellow business owners; and inside the company, disagreement is answered with argument, never rank. Everyone here is a professional and addressed as one.
Ownership
What goes wrong here is ours before it is anyone else's, at the front door and inside the company alike. Every decision has exactly one owner, the remedy comes before the argument about fault, and no one reports a job done that was not done.